20 Dec We Ride For JoyReading Time: 1 minute
How is it that we connect?
Over a coffee, a ride, a shared interest, and most importantly, over our shared humanity. In a noisy, cluttered world, what gives us the clarity of mind to do so? Might I suggest that outside of business transactions it is for two lofty reasons: to feel something or to do some good. Trust is the thing that connects us. It builds our hearts and communities. So today when your boys, or teammies or squad or whatever you wish to call it rolls up or shows up remember there is a lot more we have in common than separates us. We need to remember to share that joy.
We ride for joy.
– Doug Zell, Founder, Allied Cycle Works