19 Sep Do you know who made your bike?Reading Time: 4 minutes
We’re living in a time when it seems that riders are less and less concerned about this. They’ve grown up in a country that has shifted from a manufacturing economy to a digital one. It’s just the way it is.
But must this shift be such an absolute one? ALLIED was born because we asked ourselves this same question. How did the bike industry get to this point? Are riders better served than they used to be? And most importantly, can we bring bicycle manufacturing back to the United States and be successful?
At ALLIED we believe the answer to that last question is unequivocal yes. After working on the front lines – and in the distant factories — of the cycling industry for decades, our founding team grew tired of the status quo and became increasingly sure that there was a better way. We felt certain we could provide superior bikes with superior quality if we controlled all of the pieces – from design to manufacturing, to paint, to the customer relationship. We knew that we could literally create bicycles of unparalleled quality and performance – without having to travel to the other side of the world to get them made. We could do it ourselves.
We refer to it as “MADE HERE.” This is not about “craft”. This is not another story of an American “heritage” brand. This is about leading-edge materials science and manufacturing technology. When you’re ready to smash your personal PRs on Strava, when you’re ready to step up to the 200 at Dirty Kanza, or when your goal to reach beyond – no matter how big or small that achievement might be – ALLIED bikes are engineered to help get you there. We are obsessed with making the very best, high-performance road and gravel bikes on Earth.
MADE HERE is more than just about the bike itself. If you’re reading this, chances are that your bike might be the third, second, or — for some — the most expensive thing you own. Not only that, but it’s probably the physical object in your life that you feel most emotionally connected to because it is the tool that facilitates something you love so much.
If you care about riding as much as we do, doesn’t it make sense to ask some higher-order questions about your bike? Don’t you think you should expect transparency into how it was made? And who made it? Were they given a fair wage? Were they given health insurance? Was their work environment safe? Did they have to comply with environmental standards? Were they treated fairly? We care about these things in all other aspects of our lives – food, clothing, service industries, technology. Why wouldn’t we care about it with a product that we spend so much time and money and emotional energy on?
We can’t speak for the bicycle industry as a whole, and we’re not here to claim that they turn a blind eye to their manufacturing. However, it shouldn’t come as a surprise that in most of the countries where bicycles are made, these standards are wanting. As a consumer, you should be able to ask, and find out the answers to these questions. And you should hold the companies you support accountable by asking them.
When we decided to start this company, there was no question where we would make our bikes. Yes, we believe by doing this that we can provide superior products, superior quality, superior service, and unparalleled transparency. But we also believe we can do some good. With MADE HERE we can have a positive effect on our communities, our neighbors, and embrace the spirit of what once made America the gold standard of manufacturing innovation and quality.
Sam Pickman, Director of Product and Engineering