Over a year in the making.. Painstakingly designed and tested. Build for ultimate capability. And of course, it's #MADEHERE. ...

We are obsessed with making bikes, and thought it would be cool to capture how a bike goes from raw material in our factory, to a finished and refined product cruising down the tarmac underneath the rider....

Do you know where your bike was made? Or who made it? Does it matter to you? We are living in a time when consumers are concerned less and less about this. They have grown up in a country that no longer...